Discovering valuable problems

Design’s greatest impact isn't beautiful UIs.

Yes, craft has value but it’s small compared to discovering and framing problems.

I have yet to find a better way to discover valuable problems than speaking with people.

You want to find patterns in the problems your users describe.

✱ What’s the problem?
✱ Why is it a problem?
✱ What are you doing about it today?

Constantly seeking answers to these questions opens new product avenues you would miss by just focusing on craft.